https://www.fusion-studio.co.uk/referrals daily 0.75 2024-08-14 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Referrals https://www.fusion-studio.co.uk/about daily 0.75 2024-08-14 https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/565592b1-ff7f-4765-ac7c-43ae8dede30e/Stephanie+Graham.jpg https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.fusion-studio.co.uk/contact daily 0.75 2024-08-14 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.fusion-studio.co.uk/home daily 1.0 2024-08-14 https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1672918768810-SZ0L8Q2S4QYQJEQOOATX/Beyond+x+Mercedes.png Home https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1673523873760-WCGY49V9DQ5HHFMXS36F/Beyond+x+Google+Ads.png Home https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/a4cb0877-53a0-41d1-aab9-52d476c0bdd5/pattern.jpg Home https://www.fusion-studio.co.uk/work daily 0.75 2024-08-20 https://www.fusion-studio.co.uk/work/project-two-d5xh7 monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1610634852961-Q88946F8CYMT7KNSYRHZ/Ryanair%2Bemails.jpg Portfolio - Ryanair - Email marketing As well as an embedded booking flow, I was required to design a number of email widgets to embed within the Ryanair emails that get sent to thousands of customers each day. It was also important that the design provided a neutral base to theme for partner brands such as Lauda and Southwest Airlines. https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1610633051933-JTGP4IUYUA8J1RNLZ8CQ/Group%2B6.png Portfolio - Ryanair https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1610633049375-PVNTDY7AB3FLTBTIM1BT/Voucher%2BV1%2BCopy.png Portfolio - Ryanair https://www.fusion-studio.co.uk/work/careers monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1610626440465-59L2I1LG2RMNL2OOIJ8O/Coming+soon.jpg Portfolio - bet365 Careers https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1610626472665-Y321CEIKM9N5FTBGIJ9I/Coming+soon.jpg Portfolio - bet365 Careers https://www.fusion-studio.co.uk/work/affiliates monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1613582262668-GW3WJ9KNZK1UHLKWXFTC/bet365_affiliates_screens.jpg Portfolio - Affiliate marketing hub https://www.fusion-studio.co.uk/work/rentalcars monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1613562944208-D046HUAP22DUMM3N7LE3/IMG_1273.jpeg Portfolio - Rentalcars.com https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1613563818703-B57I59BZC72383ARIYEE/IMG_1250.jpg Portfolio - Rentalcars.com https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1610624619695-HTUYSJFFH6J1TH0JXDMX/buttons.jpg Portfolio - Rentalcars.com https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1610624543045-WLJI7OO7311XFG9BPBSZ/textinput.png Portfolio - Rentalcars.com https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1610624962112-5CR33EFU3ZXDPNUIPB4B/Alert.png Portfolio - Rentalcars.com https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1613564649681-HK2XVB1T6BCB49OXYMN8/Organism+examples_Booking.com.jpg Portfolio - Rentalcars.com https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1610624966331-T3DJHWQ8LHXF14N6RFI3/Input+multiselect.png Portfolio - Rentalcars.com https://www.fusion-studio.co.uk/work/bookingcom monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1613586781569-IZX47KP9KLV0CQDKOE5I/Evaluation.png Portfolio - Booking.com - Research process In addition to the analysis of onsite data, I also conducted a competitor analysis report - with the likes of Uber, Lyft and a range of public transport options, competition for travel within cities is strong. Understanding the market was crucial to gaining a picture of the task at hand. Alongside performance data, I also conducted a full heuristic evaluation and UX review of our existing product to highlight areas for improvement. Gathering qualitative data To understand customer demographics and gather evidence to support our hypothesis, I surveyed a range of participants using Usabilla to launch onsite surveys, asking questions regarding: The number of passengers and purpose of the rental trip to understand the demographics of customers. 
 Whether customers were travelling somewhere new or local. 
 What information was most important to customers when deciding upon a rental. 
 How far customers were willing to travel and what impact price had on this decision. Once we had gained a holistic picture of the product area we had enough evidence to write a number of hypotheses to guide our investigation: https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1613585331529-LYOK8S4GM9OSPV725P2S/IMG_3310.jpg Portfolio - Booking.com - Identifying opportunities We were able to use the hypothesis to write ‘how might we…’ statements, such as: 

‘How might we help customers find results that are more relevant to their search location?’

 Having a clear statement or question enabled us to focus our problem solving and start generating ideas with stakeholders. For this particular project, I used the ‘Opportunity Tree’ methodology to format ideas and help prioritise my workload. It is an organised way of cataloging possible solutions and helps me analyse the best course of action to take. I regularly use this methodology to simplify a complex problem space and it aids my ability to present proposed solutions to stakeholders. https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1613585617365-CWQWK0C2N2RJ22E3LVP2/IMG_3257.jpg Portfolio - Booking.com - Generating ideas Using the ‘How might we...’ statements generated through research, I organised a number of ideation sessions with stakeholders. Ideas and new perspectives can come from many sources and I find having open discussions extremely helpful when thinking outside of the box. https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1610559655257-Q76YOFZ37EZL5BWX2ZFZ/Screenshot+2021-01-13+at+17.39.07.png Portfolio - Booking.com https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1610559821860-OQK6BIP1KIKFNQLSFRWB/Please%2Bselect%2Bwhere%2Byou%2Bwould%2Bgo%2Bfirst%2Bto%2Bnarrow%2Bdown%2Bthe%2Bamount%2Bof%2Bchoice.jpg Portfolio - Booking.com https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1610618501887-SX1JU9FOGUL8WLAW12HJ/Map+development.jpg Portfolio - Booking.com https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1610618483740-JHHJYUP2602PLBL1SGRB/Home+delivery.jpg Portfolio - Booking.com https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/1610623503967-IV7SIQCGPZUVRUZC4N1X/Desktop+example.jpg Portfolio - Booking.com https://www.fusion-studio.co.uk/work/beyond-x-mercedes monthly 0.5 2023-01-09 https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/c9556def-2f72-4991-b008-985fe4b28956/Beyond+x+Mercedes+screen+1.png https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/89afae37-d025-44aa-9f8f-913b540e6b77/Screenshot+2023-01-05+at+15.29.39.png Portfolio - Beyond x Mercedes https://www.fusion-studio.co.uk/work/project-one-f5w4d-473pc monthly 0.5 2024-08-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847336759-YACMFJPFHUW1OQZJXUUF/20140301_Trade-151_0124-copy.jpg Portfolio - Foundry / IDG https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847336169-ER4P81V0HWA3SH81W1QR/20140301_Trade-151_0124-copy.jpg Portfolio - Foundry / IDG https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847334968-DE82MACUOAUSEZT65M3H/20140301_Trade-151_0124-copy.jpg Portfolio - Foundry / IDG https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847334245-H430ILXV7TTE8OBGPEW8/20140301_Trade-151_0124-copy.jpg Portfolio - Foundry / IDG https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847333502-CVFRP4WIHRB50F56M888/20140301_Trade-151_0124-copy.jpg Portfolio - Foundry / IDG https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847332741-UB05QWW31DIDXCV1C06L/20140301_Trade-151_0124-copy.jpg Portfolio - Foundry / IDG https://www.fusion-studio.co.uk/work/google-cep monthly 0.5 2023-01-09 https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/21ba4bb8-e260-4ee1-beda-903ba04ec2e5/Google+CEP+screens.png https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/ec5f69be-de5a-49e7-b170-0e162dbc0a41/CEP+imagery+1.png https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/0e5a2136-adce-4eba-94e4-93b71ec05e17/Screenshot+2023-01-12+at+11.57.16.png Portfolio - Google CEP https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/966c9169-5cca-41c9-b44b-d8b34be2265a/Screenshot+2023-01-12+at+11.57.47.png Portfolio - Google CEP https://www.fusion-studio.co.uk/work/beyond-x-growmyapp monthly 0.5 2024-08-14 https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/9f6b6253-8838-400a-ae8a-aab6d452a1d0/Beyond+x+Google+app+dev.png https://images.squarespace-cdn.com/content/v1/5fa17220c5e80630704c0425/31935229-880b-4a27-af30-bcd1dd55b0d3/Screenshot+2023-01-11+at+10.44.51.png Portfolio - Beyond x Google